Fresh Eyes on Selling & Marketing in 2026
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Episode Summary:
My kids recently needed to raise $410 for a school activity they were SO excited about, so I told them I’d contribute $200 if they could figure out how to make the other $210. After a million ideas, they landed on a soda sale — taking out a little “mom loan,” setting up on our busy street, and trying to get cars to stop and buy.
It was such a simple little business experiment, but they ended up learning some very real lessons about rejection, failure, resilience, hard work, and figuring out what actually works. And honestly, it was a great reminder for me, too. In this episode, I’m talking about how we can take those same lessons into our businesses — especially when it comes to marketing and selling in 2026. What do our ideal customers actually want? How do they want to be sold to? Where do they need our help? And what might we need to approach with fresh eyes?
Topics:
What my kids’ soda sale taught me about business
Learning to keep going when nobody is buying
Rejection, failure, resilience, and hard work
Why experimenting can teach you more than overthinking
Approaching sales and marketing with fresh eyes in 2026
Asking what your ideal customers actually want and need
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PS: In the midst of this challenging time I’ve been asking myself what I can do to help? One of the #1 ways I support my clients is by helping them simplify their business so that they can increase the flow of money without creating extra work. In this season simplified visibility and sales is needed more than ever.
So if you’re craving personal support as you reposition your free and paid work, I’d love to help you simplify your sales process so that you can produce income in your business even during a challenging time. If you want support you can check out my services and book a free discovery call here, or you can send me a DM on Instagram.