How Jenny Used the Get & Coach Method to Sign 6 Clients
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On Joining Get & Coach
When I found Get & Coach, it was on the verge of feeling like the business was coming back alive again, and I was hungry for more. But also, a lot of businesses were recovering from the pandemic; a lot of business owners I knew were struggling.
I joined Get & Coach to add skills to my toolkit in terms of having sales conversations and getting the word out about my business. I had been listening to the podcast for quite a while, and I loved Anna’s energy. It's like every Tuesday when your podcast comes out, I'm listening in the morning on my walk in nature for a mood booster. So that's where I'd find myself, and then I was like, "Okay, I'm going to explore this and see what your approach is to getting fully booked."
It felt like I needed to try something new, to be generous with my time, and to see what came out of that to open myself up, to have more conversations, and to see what magic would unfold as a result. And also, because you are so practical, you have a tendency to also light the fire behind our butts and challenge us as clients to go outside of our comfort zone. So all of that felt very positive.
What Jenny loved about the Get & Coach Framework
I had never done this type of marketing so I loved that there were so many swipe files from how to complete your offer, to how to follow up and get a client to renew - really simplifying those conversations, and it just helps to have the language.
The Results
I really thrive when I get to have conversations. And that's kind of the result of the program, because I didn't know how many applications I would get from doing the scholarship. And early on in the process, I think I asked, “What's a good number to shoot for?” Because I didn't know. And you're like, "Well, 30 would be a good number." And I was like, "Okay, 30, let's go." I wasn't really sure if I would be able to accomplish that. But you reminded me throughout the process how important it is to continue to show up and to keep nudging people to apply, and that's what I did.
In the end, I ended up having 30 applicants and that was really encouraging to see that there was so much interest and need for this work. And then to have one-on-one conversations with all the applicants from all over the world. Conversations are very energy-giving for me, so that was a wonderful result of the program. But from being inside the program, it was wonderful to not be alone and to have others at different stages in business.
But everyone was in this program for one reason: to get new clients and to coach. Because if you join a mastermind or something else, it might be that everyone is slightly different with the mission they have. But that's one of the strengths of Get & Coach that everyone comes in, knowing that we're all working towards the same main goal. We may do it differently, and we're all doing it in different businesses, but we have that shared common ground. That makes all of the conversations really focused on the coaching calls, because if someone asks me a question, I'm going to learn from it and get ideas. There is lots of good stuff in there.
Also, the majority of prospects that I talked to and that I converted were my ideal clients. I tend to focus a lot on the money management piece, and that's what they showed up needing help with, so that was a happy surprise – I got SIX paying clients in the process.
The Most Helpful Support
Just being able to have some more reflection on what I'm saying and how that sounds on the receiving end, like the way you were able to coach me through some of that. Or, as entrepreneurs, we have a bajillion different ideas and one of the things I appreciate most about you, Anna, is your saying, "Let business be boring and focus on these two main services that you have." You don't need to start a podcast, a membership, or whatever is under the sun that sounds inspiring that day. Focus on the thing that you're really good at, build that up first, and then do something else. I'm someone who has to hear that a million times because I start to become like a car that gets the engine revved up, but I feel like I'm not getting anywhere. And then you're like, "Hey, just take the foot off the gas a little bit, and then you'll move forward with one thing."
So that's something that is always such a good component in your programs—your direct support, but also being surrounded by other business owners and how you've structured it in terms of allowing everyone to share their perspective so that it truly is a mastermind environment. And, man, you magnetize really compassionate, smart women. And there's so much wisdom and love in that group. So that's something that's really special about your programs.
Jenny’s Advice for Mama Biz Owners
Last year was a really challenging year in many ways, including being diagnosed with inflammatory breast cancer. I definitely put a stick in the wheel in terms of what life looked like after that. I chose to still show up in my business and to continue to serve my clients. I did it in a part-time way so that I would still have space to do chemotherapy and to rest after. And that's something that you model incredibly well in your own business, and you know that you talk a lot about how you structure your coaching days versus non-coaching days. And that was something that I was trying to apply in my own business before I got diagnosed. And then it was kind of a blessing that I had given my future self that space that I so needed. When you have a little one, too, you also have to consider how you approach something so big, like a cancer diagnosis, and to lighten it.
So I guess one piece of advice would be to think about how you can remain in control even though basically everything is out of your control and to always listen to your own intuition.
If you have to go through health challenges, support is extremely important. So having more daycare time, for example, and having a mastermind or a group program like Anna's to not do it alone. Even if I can't move at the speed of others, everyone moves at their own pace. So that's something to remember too. If you're an entrepreneur and you're hungry to grow your business and to get to a certain revenue level or income level, if something big happens in your life, you have to take it at your own speed. That's one of the hardest but most essential things.
It's also super important to ask for help and to open up. To be able to receive it is really hard, whether it's time, emotional support, or money support during big challenges. But dare to ask for help – it is really important. You have to have really good boundaries, and you can see if they're willing to be adaptable.
Tune into the full episode!
Topics:
How Jenny used the Get & Coach method to sign 6 1-1 clients
The hunting vs. farming mentality of coaching Jenny shares
Using your offer suite to stack your income
How Jenny approached her business throughout a cancer diagnosis and as a new mom and the importance of listening to your intuition
Leaning on community and giving yourself permission to ask for support and have flexible boundaries as you grow your business and serve your clients for long term success
How Jenny works with creatives to empower their relationship with money and close their energy leaks to help grow their businesses
Episode Resources:
About Jenny:
I'm Jenny Karlsson, founder of Financials for Creatives and Jenny Karlsson Photography. When I made the transition and experienced the ups and downs of being a small business owner 24/7, my MBA in Finance was my secret weapon. Women in my local entrepreneurial community (leaders in their own right) started expressing similar dreams of wanting to make the jump, but didn’t have the financial know-how to get there. That’s why I founded Financials for Creatives to help visionary creative entrepreneurs, like you, implement simple strategies to stay out of debt, pay yourself, and run a profitable business that is aligned with your goals.
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