Forget Aesthetics, Imperfect Marketing will Make You Bank in 2026
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Episode Summary:
About four times a year, I get that sinking feeling that my IG just isn’t very aesthetic, and I worry about what other people (not potential clients) think about me. That I look weird on video, that I ramble, that my captions aren’t perfect.
But I always come back to this: it’s okay that my marketing is imperfect. Who I am in real life is better than my marketing, and I am more complex and full of life and kind than photos and texts can show. I am way better at coaching/caring for people and getting them results, than I am at marketing. And honestly, as a heart-centered entrepreneur, that’s exactly how it should be.
In this episode, I share about why your marketing doesn’t have to be aesthetic to be effective - especially as heart centered entrepreneurs. The more we can release attachment to our marketing and how “perfect” it is and what others think of it, the more we can put out. And even if it just reflects 60% of your amazingness, that is plenty to sign aligned clients.
Topics:
Why imperfect marketing still leads to aligned clients
The mindset that supported me in hitting my launch goals
Releasing self-judgment so you can create more
The reasons heart-centered entrepreneurs can struggle with visibility
Why your business goals should shape your marketing efforts
Episode Resources:
Apple Podcasts | Spotify | Google | Stitcher
PS: In the midst of this challenging time I’ve been asking myself what I can do to help? One of the #1 ways I support my clients is by helping them simplify their business so that they can increase the flow of money without creating extra work. In this season simplified visibility and sales is needed more than ever.
So if you’re craving personal support as you reposition your free and paid work, I’d love to help you simplify your sales process so that you can produce income in your business even during a challenging time. If you want support you can check out my services and book a free discovery call here, or you can send me a DM on Instagram.