Lazy & Brave Marketing

 
 

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Episode Summary:

In this episode, I’m diving into two distinct energies in marketing: lazy and brave (magnetic) versus energetic and shy (inviting). Neither option is wrong, and honestly, I switch between the two depending on the season I’m in to keep my marketing and cash flow consistent year-round. 75% of the time, I lean into one, and 25% of the time, I lean into the other—can you guess which one?

In this episode, I’m sharing how I use these two energies in my own marketing and how they help me stay aligned, save time, and attract clients effectively. I’m also going to help you figure out which energy you’re in right now and how to embrace it to work for you.

Topics:

  • Why I switch between magnetic, lazy and brave marketing vs. energetic, shy, and inviting marketing

  • How to find the right balance of the two to stay consistent and save time while attracting clients

  • How to recognize what energy you're in at different times

  • How vulnerability and authenticity make your marketing more effective

  • The benefits of leaning into the lazy and brave energy

Episode Resources:


PS: In the midst of this challenging time I’ve been asking myself what I can do to help? One of the #1 ways I support my clients is by helping them simplify their business so that they can increase the flow of money without creating extra work. In this season simplified visibility and sales is needed more than ever.

So if you’re craving personal support as you reposition your free and paid work, I’d love to help you simplify your sales process so that you can produce income in your business even during a challenging time. If you want support you can check out my services and book a free discovery call here, or you can send me a DM on Instagram.

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The Secret Sauce to More Energy (and More Cash Flow!)

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Why More Time Won’t Fix Your Overwhelm (and What Will)