Somatic Visibility and Overcoming Confidence Blocks with Shawne Arceneaux
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Episode Summary:
Anna Rapp, Founder of the Heart Centered Entrepreneur Podcast started this movement to provide training and resources for ambitious female entrepreneurs who want to create complete financial stability and their version of a happy, boring dream life.
Anna interviews women from around the globe to inspire her audience- so tune in this week where she interviews Shawne Arceneaux, a Somatic Visibility Coach, Business Mentor, and CEO of AlignWell Collective.
Shawne helps coaches and healers feel safe to be seen, embrace their authentic voice, and grow their businesses with aligned strategies and sustainable systems.
Visibility can feel overwhelming, especially for heart-centered entrepreneurs who want to show up authentically without burning out.
This episode explores how somatic work supports visibility, why regulation is key to showing up with confidence, and the power of storytelling in business. Shawne also shares a simple pre-visibility ritual to help you feel grounded and connected to your vision. If you've been feeling stuck when it comes to getting more VISIBLE online, tune in for a conversation that blends somatics, trust, and practical steps for showing up as your fullest self in business.
Topics:
Why visibility feels vulnerable and how to take the first step
Somatic practices for feeling safe to be seen
The role of nervous system regulation in sustainable business growth
Storytelling as a tool for connection and impact
Creating a pre-visibility ritual to ease anxiety and boost confidence
Redefining success and crafting a business that aligns with your happy, boring, dream life
Connect with Shawne:
Apple Podcasts | Spotify | Google | Stitcher
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Anna (00:06):
Welcome to the Heart-Centered Entrepreneur podcast. I want you to be rich. Yes, I want abundant financial success for your business, but I don't just care about your business making money. I care about you too. I want you to be rich and happiness in the impact you make in your relationships, and in how you give back. I'm Anna. I built my six figure business as a side hustle while I was pregnant with my daughter in 2016. Now I've helped dozens of women do the same. I'm here to help you build a profitable, heart-centered, fully book business with the latest tips on sales and visibility with proven mindset hacks and sneak peeks behind the scenes with what's working right now in the online space and in my business, ready to make more money with heart. Let's go friends. I am level 10 excited to, this is your second time on the podcast, right? I think third,
Shawne (00:55):
Actually, third
Anna (00:56):
Time on the podcast. Dun Dun. Shawne Arceneaux is a somatic visibility coach, business mentor, CEO of align, well collective. She helps heart center coaches, healers feel safe to be seen, embrace their authentic voice, grow their businesses with aligned strategy and sustainable systems. Welcome.
Shawne (01:16):
Thank you. I'm so excited to, I'm so excited to be here, like in person and it kind of feels surreal because, you know, whenever you like work together with someone for a long time and then you like finally meet people in person, it's like the energy is unmatched, I feel. Yeah.
Anna (01:32):
So I so grateful. It's so interesting, like when you work with people online and you feel like, I feel like we've already hung out nine times. Oh, for sure. Yeah. But this is the first time we're meeting. Right, right. First. But it does not feel like that. Right? It does
Shawne (01:43):
Not feel like that at all. <laugh>.
Anna (01:44):
Yeah. I know. The online space is wild in that way, isn't it?
Shawne (01:47):
Yeah. Yeah, it is. So, it is so cool though because it, it just kind of like reminds me of the relationships that you can build with people and how it doesn't have to be like physical closeness. Like you can be so emotionally and mentally connected and like heart connected with people. So yeah, I'm excited to be here.
Anna (02:02):
I love that. And especially the topic I'm gonna interview you on today, I feel like is related to that because you really help entrepreneurs channel that energy in a way that helps connect them in a way of getting visible with their audience and making those sort of connections. So maybe just still start there with visibility, because I feel like it can be one of the biggest challenges for heart-centered entrepreneurs. Mm-hmm <affirmative>. Like what are the first steps you would recommend when it comes to someone that's maybe getting visible online for the first time or some of those sort of things?
Shawne (02:30):
Ooh, yeah. Whenever somebody's getting visible for the first time. 'cause it can be so, it can be so scary. And that is like the, that's a big theme that I see with a lot of my clients is the, the fear, like the, the fear and, and mainly it's the fear of vulnerability. The fear of like being rejected or messing up or not looking professional. I get that one a lot too. And so I guess like the first thing that I would say is like what? Hmm. Like connecting with the purpose of why, why you're doing this. Like why, why are you starting this business? Why, why do you want to be seen by people? Like why, what message do you have? And like, connecting with that first before all of the other fears. Like, come in because I find that that is, if you can get really, really clear on that, it really anchors you to everything else in your business. Like, it allows you to show up more authentically. It allows you to, um, like not take in as much of the noise. 'cause I know that there's a lot of noise in the marketing space. And um, so that's like the first step that I would have someone take is like connecting to, okay, why are we even doing this? Not, not, and I'm not talking about like the reasons of making money or whatever. Like what are the deeper reasons for why we're doing this?
Anna (03:45):
That's so true. And I feel like that overlaps with like the why of your business. And I think sometimes we get, we start online and we're like, oh, this is gonna be easy. And we're like, wow, actually this is hard, but it's worth it if I have that big enough. Why or if I can connect. So I think it's actually a blessing in disguise when we have those visibility blocks. 'cause it forces us to be like, do I want it? Like how, how willing am I to do this thing of being seen online?
Shawne (04:10):
Yeah. It's interesting that you said that. 'cause I've actually had clients who like work with me and we do a lot of this like visibility work and they actually end up, you know, deciding I don't actually wanna be an entrepreneur. Yes. Like I wanna do. And it, which is totally fine. Like, there's nothing wrong with that. And it's just like you said, I think the willingness, the willingness of like, am I willing to like be this vulnerable and like be seen by so many people if it's that uncomfortable for me? You know what I mean? And so it's like the work is either, you know, make not making it wrong, that you're not comfortable with it or doing that inner work to get comfortable with it, you know?
Anna (04:49):
Exactly. It's like, okay, what is, what is gonna be worth it for me? When it comes to you and you think about like, maybe you can share some of your story about what makes it worth it for you to get visible or maybe some of the visibility blocks that you've had, ways that you've overcome them mm-hmm <affirmative>. Just if anyone's listening and starting out so they can have like an example there.
Shawne (05:09):
Yeah. So whenever I think about like, the start of my visibility journey, like I've really been feeling called to this particular side of entrepreneurship because visibility is something that, like, I was exposed to a lot whenever I was a kid. I, you know, I grew up in musical theater and I did, uh, acting and I performed, I sang, uh, and so like being visible wasn't really a problem, but it was always like a performance. And so anytime that I was being visible and it felt like it was just me, like not me performing in some type of way, usually whenever I was singing. 'cause singing is a very vulnerable thing for me. Like my voice is like, kind of just like a channel for me to express my emotions and stuff like that. Especially if it's a song that has a lot of meaning. And so, um, anytime I would mess up on a song or I wouldn't hit the, the note or like, it wasn't done perfectly, I would get like criticized by like my voice teachers and my parents like, no, no shame.
Shawne (06:04):
Like, no hate to my parents or anything like that. They were just like wanting me to pursue something that I was really excited about. But then it kind of made me feel like, okay, there's this thing that I'm like really emotionally connected to that now doesn't feel like it's fully mine. And so a lot, in a lot of ways I felt like misunderstood whenever I tried to pull away from singing and stuff like that. And then whenever I got into the healing space, um, I, I could like sense the same emotions that I grew up with of like, wanting everything to be perfect or not wanting to mess up, not wanting to like, get rejected or whatever. And I saw so many parallels with all of the clients that I was working with. And in my own journey, like, I knew whenever I started like being in the spotlight and started doing live videos, and started hosting workshops and stuff like that, I would get the same kind of nervousness that I would get before I would sing a song in, in front of people and I would perform. And so there's like something about that that like, really drew me to this work. And it kind of makes me feel like there's like some divine intervention there. Yes, yes,
Anna (07:08):
Yes.
Shawne (07:09):
Um, but I, I do think that like, part of my story is like, I really love, I really love the, the side of entrepreneurship that isn't fake, that isn't like fabricated. 'cause I do think that as humans, we all like our core, one of our core needs is to connect with each other. Mm-hmm. Like, that's like what brings everybody together. And whenever you can really start to be okay with being visible in a very authentic way, like it just kind of makes the world a better place. Like, I know that sounds so cheesy, but like, you know, that's, whenever I think about my purpose, it's like, how can I help people feel safe to be seen and share their gifts with the world? Because like whenever we do that, it, it again, it just like elevates human consciousness. And, um, yeah. That, I don't know if that answered your question going on a tangent, but
Anna (08:04):
What do you feel like most keeps women back from being seen and sharing their gifts of the world?
Shawne (08:10):
Yeah. I, I mean, I think it's fear, fear of being hurt. You know, I think our, the way that our nervous system works, if we ever had experiences whenever we were kids where we were misunderstood, where we were really embarrassed about something, where we were judged or criticized for like an opinion that we had or being a certain type of way, a personality trait, like that kind of stuff, like stays with us. And even though logically we know that it's not dangerous to go out there and be ourselves and share our voice, uh, like our body still remembers like that that little wounded child or that, that one experience that kind of rooted that belief for us. And I think that, you know, a lot of people are just unaware that that's what's happening. They're unaware that their, their nervous system is like ba like, um, working off of outdated programming.
Shawne (09:03):
And so that's kind of what the work that I do with my clients is, is like, help them become aware of the outdated programming and not want to push it away and not want to like, you know, because it's not wrong. Like our, our bodies are doing exactly what they're supposed to. And it's just a matter of like, looking at it from a different lens, looking at it from a lens of like love and compassion for whatever previous version of yourself was wounded by that, you know, traumatic experience. Um, so that's like, I think the biggest thing is like that that unawareness of how our past experiences with being seen are affecting us now.
Anna (09:39):
Yeah. I love that. Let's dive into that. And even just more of the somatic work that you do with your clients mm-hmm. Because I think it's so interesting 'cause when you see the surface of visibility, it's somewhat simple and easy, right? Like Yeah. Hitting live and going live on Instagram, it's not that hard, right? Yeah. Like writing a social media post and clicking send, right? Mm-hmm <affirmative>. Like, it's not that hard, right? But it is, when you think about the things that, like you said, like what if, what if my family sees it and disowns me? What if a hater hates on it? And like, these things feel like the bear is chasing us, like you were saying, even like we have this somatic response almost mm-hmm <affirmative>. In a negative way. Um, and so it's interesting and I totally agree that that work is the work that helps women get more visible, right? Yeah.
Shawne (10:23):
Yeah. I mean, whenever you think, because I can even like pull on some of my own stories of like, the first time, well, like, whenever I first started my business, I was, I was really feeling called to start doing live videos. 'cause I do love speaking. I love talking. I, I, it's like a natural thing for me. Like more so than writing. I mean, I like to write, but I am really, it's really natural for me to be on video to use my voice. And I was really feeling called to do live videos, but I hadn't done live videos since like back whenever I did like an MLM stint in, you know, college. And, uh, and so I still had kind of like some PTSD from that. And so the first, you know, I mentioned to my coach, I wanna do like one live video this week. And she's like, why don't you do 10 in a row? And I'm like, ah, <laugh>, you're okay.
Anna (11:08):
Wait,
Shawne (11:08):
What? <laugh>. And I'm not like one to back down from a challenge. So I was like, okay, let me do this <laugh>. And I remember the first day, like the first day of the 10 days that I did those live videos, like I can remember what my body felt like. My heart was racing, I was sweating, I was like breathing really fast and, and it felt like I was gonna die <laugh>. Like, I was like so, so nervous. It
Anna (11:34):
Feels like danger.
Shawne (11:35):
Yes. Yeah. Yeah. It does. And at the time, because I had just started my business, I didn't really understand what was going on. Yeah. You know, after a few live videos, it was, it, it ended up being fine and I was totally comfortable with it. And it, and it was nothing. But as, as I started doing like somatic work, I started noticing that there were moments in time that like my body was bringing me back to like, there, there was this one, I was, I think I was five years old, I was in a dance recital. I did tap and ballet and we had a dance recital. Part of the routine was that we had to pop out of a jack in the box, on stage, on cue. And whenever my cue came, I froze. Like completely froze. I was, I was five years old <laugh>.
Shawne (12:15):
And uh, and I was so embarrassed. And because I missed my cue, I didn't wanna pop out because I didn't wanna mess up the routine. It, it felt like it took forever for someone to come and get me. All of my family was in the audience. Like, I, I was so nervous and I didn't realize how much weight that memory held until I started doing my own somatic work and I started going to therapy. You know, there was a lot that helped me, like make that connection. So like those are the types of memories that are stored inside of our bodies. And then whenever we go to be visible for the first time in our business, especially for, we're doing something new, like your, your body has this like, memory of it actually being in that moment and like, you feeling unsafe. And so that's like a big part of the first, the first part of the program that I run with my clients is finding that safety to, to be yourself in your body and like know that like a bear is not chasing you <laugh>. Yeah. You
Anna (13:07):
Know, I love that you're talking about this. Maybe if you'd like to, can you run us through an exercise, like maybe a lightly sematic exercise mm-hmm <affirmative>. Or like something that someone can do if they are feeling that sort of activation while they are getting visible or selling or something like that.
Shawne (13:24):
Yes. Yeah. So I actually have a, like a, a little exercise that I give to a lot of my clients called the pre visibility ritual. So, okay, so
Anna (13:32):
Tell us about
Shawne (13:33):
It. Okay. So the first piece of it is like, you ground yourself, right? So like, anytime, and this is, this is something that like, doesn't have to take super long. It can take like literally 30 seconds. So the first piece of it is to like, ground yourself. So like you, you plant your feet on the floor, sit, sit up straight. And we're just starting by like breathing, right? So like taking a few deep breaths. I like to place my hand on my heart all the time. This is like part of my previs ability ritual. So like placing my hand on my heart and then just like taking, let's say 10 deep breaths as you like, take those last couple of breaths. Just kind of like notice how your body's feeling now. Is it feeling a little bit more settled?
Anna (15:03):
Mine is, yeah.
Shawne (15:04):
<laugh>. Yeah, me too.
Shawne (15:07):
And then the next thing that I like to do is create some kind of like, affirmation, but start the affirmation with I am safe, right? I am safe too. Like if you're doing a live video, I am, I'm safe to go live on video and be myself. It's safe to mess up, it's safe to be imperfect, it's safe to stumble over my words. Like anything that you're afraid might happen. And then as you say that, like, just notice how your body responds to it. Is anything shifting? Is anything changing? And then the last piece of it is to connect with like, what message, what message do I wanna send today? What's the intention behind me getting visible? Is it to connect? Is it to relate? Is it to help people not feel alone? Is it to give hope, to inspire? And then just kind of doing whatever you need to do in your body to like, release that energy if you need to, like, get up and stretch or dance or whatever that is. And then opening your eyes and doing it.
Anna (16:36):
That's beautiful. Yeah.
Shawne (16:38):
Again, so simple. But I think it's, it's helpful to know that like, that tool is available and it doesn't have to take long. You know, like there's, there can if you, uh, if you pour all of that intention into that simple little, you know, and that's just an example of the format of what one can look like, but it's gonna be different for every person. Like, there's some people who like wanna go for like a walk around their neighborhood before they sit down and actually do visibility work. 'cause moving their body really helps. There's, you know, I've also done, like, before a workshop, I've like put on like a, a a a, a pump up playlist and like danced around before I, if, if it's like a higher energy kind of workshop. So there's different ways, there's different things that you can do. But I like to, to give people the opportunity to create some kind of ritual that they do before they get visible so that they're always connected to their vision. And they're not so much focused on like, what everybody's gotta think about them, but they're focused on the intention behind what their message is. You know?
Anna (17:37):
That's beautiful. That's just so beautiful. Something I so admire about you too, Shawne is like, you know, since we get to work together mm-hmm <affirmative>. Just seeing you behind the scenes, like even in our sessions, like who you are now here in this podcast is who you are in our sessions. Like, you're just a very grounded person. Mm-hmm. And you do such a beautiful job of even like self-regulating yourself or even see you in session, like, give yourself a breath. And I just think like, you know, what beautiful gift that you give to your clients that you really walk this talk and do this work. Mm-hmm <affirmative>. My question for you is like, what made you most interested in somatics mm-hmm <affirmative>. And those tools, obviously it works so good for helping entrepreneurs with visibility mm-hmm <affirmative>. But like maybe what most got you interested in Somatics and what's your favorite thing about it?
Shawne (18:23):
Yeah, so I think the first somatic experience I had ever had, it was a sound bath.
Anna (18:29):
Oh, they're so lovely.
Shawne (18:30):
I'm obsessed with sound. And I had no idea what they were. And so like the first time I went to a sound bath, the way that the, the person doing the Sound Bath explained it to me, she was like, it's a massage for your nervous system. And I was like, what does that even mean? Like, what I, I'm so curious. <laugh>, what does that mean? And so we did the sound bath and during the Sound bath, you know, there's not like really a lot of instruction. Yeah. Like, it's just the sound and you are letting your body like take in all of the vibrations and the energy. And so whenever I was in the Sound Bath, I had this like, amazing experience of like, I got this, these really vivid visuals of like 5-year-old me, that little 5-year-old me that was on the stage that couldn't pop out of the Jack in the Box.
Shawne (19:14):
And um, and I just like saw her playing. I saw her playing and like running around in a field and being so free. And I had like the most emotional response. Like, I had never had that kind of experience before. And so after that I was like hooked on everything somatic. I, I, I did so much research, I ended up signing up for a certification to become a certified somatic coach. And like, that was a whole journey for me too. Um, but I also was like super curious about taking my clients deeper. 'cause like the work that I did with my clients up until that point was really deep. But then there were moments where I could tell that there was something there that something deeper to explore with my clients. And I didn't quite have the knowledge or the, the skillset to be able to take them to the level that I know we could get to.
Shawne (20:03):
Uh, and so somatics was the answer for that for me. Um, you know, and that's when I started to like really do a lot more work for myself around it because like, if I was gonna take my clients really deep like that, I needed to be willing to do that. So, um, I started to do my own somatic work and whenever I was in my certification, it was like that invitation to go deeper in my own journey and then practice on on the clients that I needed for my practicum for that certification. Um, my favorite thing about it, I think is <laugh>. I think my favorite thing about it is that, um, it, it doesn't have to be super intense. I think when people think somatic work, they think like really deep, like heavy, like we're excavating everything, like all of our past traumas and bringing that up.
Shawne (20:52):
Like that's not what it is actually. It's actually so much simpler. And I think I love that about somatic work. Like simply taking four deep breaths can make such a big difference in, in the way that you're presenting or the way that you're showing up, uh, and being visible or really like anything in your life. If I'm stressed out about something with my toddler or with my husband, like I go upstairs and, and take a little bit of time to, to do some of that, like really quick somatic work and, and it totally changes my energy going into it. So I like how simple it is. Like it's really simple and it's almost so simple that like, we like to overthink it.
Anna (21:31):
Yes. <laugh>. Yes. Yeah. Yes. It's so true. I love somatic work too, because I think like, especially as women, like we are so body wise Yeah. And we're in a culture and, you know, at least for me, like, as like a busy single mom, like I'm in my head a lot. I'm in my masculine, I'm in my business. I'm like, ta ta ta ta ta. Right? Yeah. And so I'm not always in my feminine and so, or in my body. And so I think for me, practices that connect me with my body, whether it's breathing or exercise, like we forget how smart our body is. Right? Yeah.
Shawne (22:05):
That's the thing. Like it's, it's a whole, like we are, we are very intelligent as, as women, we're very intelligent, but then we also have this whole library of intelligence in our bodies, not just in mind.
Anna (22:17):
Yes, yes.
Shawne (22:17):
Like, we totally forget about, like, I even think about, 'cause I come from the nursing background and I even think about like whenever I was working in the hospital and there, I, I had, I would walk into a patient's room, their vitals would be fine. And you know, on paper they would look okay. But like there's, there was something intuitively that I'm like, something's not right. Yes.
Anna (22:37):
You know? Yes. Let's talk about that.
Shawne (22:39):
Yeah. And, and that's the trust I think that like, we, we lose as entrepreneurs because there's so much outside norm Yeah. That we like don't learn how to trust our own inner knowing. Yeah. And that can be confusing. 'cause you know, we are also like wired to, to protect ourselves. And if we want like a stable business, we immediately go to externally. Like intellectually, what can I do to actually like, make this success happen? Versus like, okay, who do I need to be to my core? You know, which isn't so much a tangible thing. And sometimes that can be really frustrating, you know, to like trust that something is gonna happen or trust that like the universe is gonna like, you know, have your back essentially, because there's not any like, logical things that are leaving breadcrumbs for you, you know? Yeah.
Anna (23:25):
So good. But I think especially in other cultures too, it really is honored. Like the body wisdom, the intuition, the inner knowing, and even as someone who's more intellectual, like I know, and for me that's like the more spiritual part too, right? Yeah. But just knowing that like, not everything has to make sense. Not everything is gonna have a reason. Right. Like Exactly. Sometimes our body will know of our head before head. I think we've all had an experience in life where we're like, Ooh, no, this feels right or this feels wrong. And just trusting that.
Shawne (23:54):
Yeah. Yeah. And that's, that's one of the reasons why like, I think whenever it comes to like starting a business or launching something new in your business, somatic work can be really helpful because it allows you to, to lean into that trust a little bit more. And the more you do that, the more you actually lean into that trust and start to know what it actually feels like in your body to trust yourself. It gets easier. Like it just gets easier. And obviously there are gonna be like more and more challenges as you grow, but that's kind of like what you're building the foundation off of so you can support yourself in all of that. Not just intellectually, not just like trying to figure out problems, but almost like surrendering, which is a scary word for a lot of, a lot of entrepreneurs. <laugh>.
Anna (24:37):
Yes. Yeah. When you work with your clients on visibility, what would you say are the most common? Like p if someone's listening to this podcast and they're like mm-hmm <affirmative>. Oh, I'm stuck on getting visible. Like, what would you say are some of the most common blocks or fears that someone, especially at the beginning of their entrepreneurship journey is, is common for them to face? Yeah.
Shawne (24:57):
Common. I, the, the one thing that that came to my mind as you said that was, I don't know what to say. Mm. I have no idea what to say. Um, either I don't know what to say or I don't wanna say like, I wanna say the right thing.
Anna (25:12):
Oh. And so tell Well, what advice would you give to someone that's listening that's like that? Yeah.
Shawne (25:17):
And so, like, the question that always comes up for me whenever I hear that, 'cause I've actually heard that a lot even within the past week with my clients. Like, I don't know what to say and I'm like, what do you want to say? Like, what is it that you want to say? Like, regardless of what people are gonna think about it, like what's actually on your heart? And sometimes we do have to get a little bit, we have to kind of like disconnect from the mind a little bit. So I, I bring my clients really deep and like have them do a lot of like, somatic experiencing with me in session. And, and then I, I use a lot of like writing and voice too. So sometimes I'll either tell people like, take the next five minutes and just like, pour out what comes up and don't filter yourself.
Shawne (25:56):
Don't, you're not gonna show this to anybody. Like just what is happening. Or I'll, I'll, if they're not really into like writing, sometimes I'll have them use their voice and just close their eyes, not feel like they have to look at me sometimes even turn off their camera if they don't wanna feel the pressure and just like blurt out what's happening in their, in their heart, not in their mind. And, um, and, and that is so, so helpful. 'cause like sometimes people will say, especially whenever I assign them to do this outside of session, they're like, yeah, I found myself really resisting it because I am sitting here like, I don't know what to write about. And I'm like, well start with that. Start with I don't know what to write about and see what, what, what that turns into. Uh, and a lot of times people are like, I didn't realize how much I do filter myself based off of like, other people's opinions or what I, you know, like what I've grown up with and how I've been raised and stuff like that.
Shawne (26:45):
And it is interesting to start to see those little things like peel away. And it's not gonna happen overnight. But like, I find that when my clients that give themselves the space to do these practices, I have one client in particular who really wanted to start showing up on video on social media. She, like, that was like her goal. By the end of this program, she wanted to be able to show up on video and like confidently, uh, and consistently. Um, but she had never done it before. And so we started with voice memos, private voice memos, like for herself, she didn't even have to share them with me. Like, um, so we started with voice memos every day, just like brain dumping. And then, and then we moved on to like her maybe like recording a video of herself and getting herself used to seeing herself on camera again, not having the pressure to share it with anybody, just getting in the habit of doing it.
Shawne (27:36):
Uh, and then we kind of like, you know, moved upwards in, in that level of visibility of like, then she recorded a video and sent it to us, sent it to me, sent it to like, you know, had her husband watch it. And, and then finally, um, I think it was about three months into our program, she, she came to our group call one day and she was like, I posted three videos this week. And like, she was so excited. She was like, it was actually not as hard as I thought it was gonna be. And I'm like, yeah. 'cause you allowed your nervous system to feel safe being seen in that way. You like took little sips instead of just like going straight to doing live videos, which felt really, really big and really dangerous. Um, you allowed yourself to take those like smaller steps to get used to that, that act of showing up. Um, and so that's why it doesn't feel as hard.
Anna (28:25):
Yeah. I love that. I love the baby step. I think the baby step is like so underutilized by coaches. Yeah. And I think like when a client gets stuck on something, as coaches sometimes we get insecure and we're like, okay, take a bigger step. Right? Yeah.
Shawne (28:37):
Problem solving goal.
Anna (28:39):
Yeah. Yeah. And I really think what you said is so key, which is the big like make it smaller. Yeah. Right. And I think some people, like they have this goal and if they're not meeting that goal, they're like, I need to quit. Right? Yeah. Instead of like, I need to make it smaller. And I love what you said about like, just starting out with like, you know, it's so interesting 'cause I feel like when people have that visibility block, a lot of coaches will say like, I don't know what to say. Okay, here's 17 content prompts. Yeah. <laugh>, right? Yeah. But really often it's like, hmm, that's not really the problem. Right? Mm-hmm <affirmative>. And so I love that you just encourage them to do draft one, right? Yeah. So often we're editing Yeah. In our head and we want the first thing to be out to be like this perfect polish little situation, right? Mm-hmm <affirmative>. So I just love that permission to like draft one. It doesn't even have to go anywhere, right? Yeah. Like just pour it out.
Shawne (29:23):
Yeah. And that's actually something that, um, that I remember practicing with you too, like right after I had my son. 'cause I had like a lot going on whenever I had my son. Yeah. I had preeclampsia. I had a, like, I had to induce early. And so there was a lot that I knew I wanted to share after that. Yeah. And I remember you telling me like, why don't you just like record the podcast and don't post it? And I think I did, I recorded I think like two different versions of the podcast and I never, never posted it <laugh>. Yes, yes. Um, but it was really helpful for me because it was helpful for processing. I think we forget too that like the content that we put out there, if we want it to be vulnerable and if we want it to land right? Like those vulnerable stories also need to be processed in a really healthy way to put them out there.
Anna (30:06):
Yes. Yeah. Yeah. I love that so much. And I love the example that you said of like, that client that like did the baby steps. Right? And I think some people might see that as an overnight success. Like, oh, that person put out three videos in one week, but they don't see what you did with her behind the scenes, which is just really making her feel safe along the way.
Shawne (30:23):
Yeah, exactly. And that's why I think that like, you know, especially whenever I notice that there are really, that there are entrepreneurs out there that I really resonate with, that I can tell are very, are very heart-centered, very, you know, focused on the beautiful work. I can tell that they do a lot of that healing work on their own. Because because it is, it does make you able to, to pump out content very consistently and very fast. 'cause you're not sitting there, you know, like, uh, you're not sitting there overly criticizing yourself or picking apart every little thing that you do. You just put it out there and if there's typos, there's typos if, you know, yes. It doesn't, it doesn't matter. You know? Yes. I've, I've literally done a live video or, or like a live Yeah. I did a live stream in somebody else's Facebook group with like thousands of followers and I had a coughing fit in the middle of it.
Shawne (31:10):
Yeah. And about it. Uh, you know, and then I, I I think at the beginning of my business, I probably would've been so mortified. Yeah. I would've been mortified and just like torn myself apart afterwards. But after I ended that I was just like, that was, that was interesting. You know? Yes. Um, but people got it. Like people really resonated with it. And I think that was one of the things that I started to notice about being visible is it's not like people think that when we are, we have, when we're thinking about being visible for our business, it has to be perfect. It has to align with all of our messaging. Like all of our content pillars have to be, it just, it's, it gets a little too, um, like technical.
Anna (31:51):
It's too much. It's too much. It's not, no, we don't need that. No one has
Shawne (31:54):
Time for that. No one has time for that. Like, why? Like, I would not wanna build a business where I felt like I was a slave to my business. And so that's another thing about visibility, is like, you also have to think about your energy. Like if I'm not, if I, if I know I'm gonna have a lower energy week, I prep for that whenever I have higher energy. And so I have the freedom to still show up in my business, but then like, not really be on. Um, and it's like a huge gift whenever we talk about sustainability in a business. Like that's, that's the goal here is like, I always taught, try to tell my clients like, if you, if you keep doing it this way where, you know, you feel the inspiration and you feel the pressure to put it out right there, you're, it's not gonna be sustainable. Like, you're gonna burn out so fast.
Anna (32:39):
Yes. So true. Okay. As we start to wind down, tell us a little bit about, I know you got to preview a little bit here mm-hmm <affirmative>. I love that grounding exercise and like, give it to me. Yeah. Um, tell us more about your mastermind, where you do more of that somatic work mm-hmm <affirmative>. And just if women have been listening to you and they're like, I feel calm, just listening to Shawne and I need more of her podcast and energy. Like where can women find you online? How do they get more details there?
Shawne (33:05):
Yes. Yeah. So I have a, I do have a podcast called Vibrant Visibility, and that's also the name of my mastermind. It's also the name of my group program. So it's a six month program that's very like, based in the somatic work first. And then like we kind of, we kind of start at this like really slow nurturing pace. Like it's a very slow program, but that's super, super intentional because I don't think, I think when people like join business containers, they think about like, okay, I'm, I have a checklist of all these things that I'm gonna do and like, I'm gonna learn how to sell and which is totally great. But like, I think the work that I do here is where like people have trouble slowing down. And so I give a lot of space in that beginning part of the program where they can slow down.
Shawne (33:50):
We do a lot of that, like reflection work. I teach them a lot of different somatic exercises. Um, and we start with like that awareness of like, what is it that holds us back from being seen? Like truly, what is it? What memory comes up? Like what is that like, deeply rooted fear? Is it the fear of being rejected? Is it the fear of not being enough or not being worthy or not being accepted, whatever that is. And then we kind of like work with that fear and, and hold it through the entire program so that by the end of it, whenever I'm teaching on creating content and writing, you know, vulnerable posts and you know, really authentic marketing, it's not, it doesn't feel so scary. You know? So it's kind of like this, um, really intentional progression of like starting really slow, giving yourself a lot of space, not making it wrong, that you're not exactly where you wanna be.
Shawne (34:38):
And then like I, I, we're kind of towards the end of my current group right now, but I'm, we recently did a call on like language, on the language that you use in your marketing. And all of them are feeling so much more centered. If I had done this at the beginning, none of them would've felt ready for it. None of them. But all of them were just like feeling so in flow with it. They were all like writing different stories of like how they would talk about their coaching and it felt so good. And so that's kind of like the gist of what my mastermind does is it's a lot of somatic work in the beginning and then it's, you know, sales and marketing, but with a somatic twist to it. Like using all of the tools that I teach them in that beginning part to help sustain every area of growth after that as they, as they continue to grow. You know?
Anna (35:23):
I love that so much. I think too, especially because when we see things that seem simple, again, like visibility, like messaging, like that are really complex things. I think we go in and then we try to do it and it doesn't work and we get discouraged Yeah. And we're like, oh, something's wrong with me. So I love how you do your program and the foundation so that when you do get to the messaging, when you do get the visibility, they have that foundation and framework and they're like, oh, actually this is easy. Yeah. But because they did all that shizz before, right? Yeah. Instead of like, oh my God, I can't figure out my one liner. Oh my God, I can't go on live 10 times in a row. What's wrong with me? Right. Yes.
Shawne (35:57):
Yeah. Exactly. That's, I love that you said that because that I've said that so many times to all of my clients, it's not wrong that you feel that way. Like yeah, it's not wrong that you're scared to go live. Like don't make that wrong, don't make it like it's something wrong with you. Your body is just doing what it's programmed to do. Yeah. Um, but it's also outdated programming and we can reprogram it, you know? Yes.
Anna (36:18):
Oh, that's so beautiful. So like, it's almost like, even though it might like, seem like it takes longer, it actually is shorter. Yeah, yeah. You know, it's like this actually is the shortcut, the long term, the
Shawne (36:28):
Shortcut. It a hundred percent is Yeah. Even though it doesn't feel like it. Yeah. Because people get I do, I do see that people get frustrated with, um, how slow it's going. Yes. And I'm like, okay, tell me more about that. Yeah. Like, why is it frustrating that it's slow? Uh, because that's another thing, like as coaches, I, I firmly believe that like we to, to be able to support our clients, like really well, we have to meet them exactly where they're at. Yes. And not have this expectation that they're gonna be somewhere else,
Anna (36:54):
Which is so hard, right? Mm-hmm <affirmative>. Because we're like number one sometimes, like we, it's out of love. Like yeah. We're like, I want you to be over here, so here's 900 steps you need to take right now. And then the client's like, ah. Right. Yeah. Yeah. So I do think it is such an act of love, like you said, to go slow to pace and it is the fastest way, really.
Shawne (37:12):
It's Yeah, yeah. Slowing down to speed up and, and it's, it's so counterintuitive. Uh, but then it also kind of goes back to that trust. Like how much do you trust yourself to like, take this slow and be where you are right now, and know that eventually this is gonna get you to like that like big vision, that big 10 year, 20 year vision eventually, you know?
Anna (37:33):
Yes, yes, yes. And in hindsight, right? Like in the moment, yeah. We're like, oh my gosh, this is so slow. But in hindsight, it's actually that, like you got over like childhood trauma in six months. Yeah. Like, that's really amazing, right? Yeah.
Shawne (37:46):
A lot I get, I, I am so impressed with my clients sometimes whenever they come to calls and they're like, you know, like, they're doing some amazing things, like having really hard conversations with toxic family members. And I'm just like, let's not skip over that for a minute. Yeah. Like, that's really awesome. We need to celebrate that. And they just, they tend to like brush it under the rug. And I'm like, no, no, no. Like, that's huge. Yeah.
Anna (38:09):
Big deal. Uh, I love this conversation so much. Okay. Recap one more time, more people can find you and then let us know if you have any final words.
Shawne (38:17):
Yeah. So I am on Instagram, Facebook, everywhere @nursecoachshawne. It's Shawne with an E. And um, yeah, I think the final words here is like, I think I talked about like one of the core needs of us as humans is to like, feel connected, but there's an, there's another core need that we all do, like want to be seen, right? And so I don't know if there's reasons for anyone listening that they have, that they're thinking of in their mind right now, of like why they deserve not to be. But it's like a core need of human beings to feel seen, to feel heard, to feel loved, to feel accepted, worthy. And so doing this work, I think is, I dunno, it's, it's, it's one of the most important types of work to do as people who help other people, you know?
Anna (39:08):
That's beautiful. Just beautiful. Thank you so much for being on the show.
Shawne (39:11):
I, I'm so thrilled to be here. Thank you for having me again.
Anna (39:18):
Thanks for hanging out today. Please hit that subscribe button so you can make sure to stay updated anytime a new episode drops. And I would love for you to join me in my free Facebook community. It's called The Heart-Centered Entrepreneur. We discuss the podcast episodes. I regularly go live and do free trainings, and you may even meet your newest biz bestie so you can join at https://www.heartcenteredcommunity.com/. It's absolutely free and I cannot wait to see you in there.
PS: In the midst of this challenging time I’ve been asking myself what I can do to help? One of the #1 ways I support my clients is by helping them simplify their business so that they can increase the flow of money without creating extra work. In this season simplified visibility and sales is needed more than ever.
So if you’re craving personal support as you reposition your free and paid work, I’d love to help you simplify your sales process so that you can produce income in your business even during a challenging time. If you want support you can check out my services and book a free discovery call here, or you can send me a DM on Instagram.